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In this video tutorial, the focus is on writing an effective 30-second video script for digital TV advertising. The first tip emphasizes keeping the script under 500 characters (approximately 80 words) to ensure it fits within the time limit; ideally, aim for under 400 characters. To count characters, users can utilize Google Docs' word count feature or employ online character counter tools. Tips on structure, clarity, and engagement follow, stressing the importance of a strong hook and concise messaging to capture the audience's attention. Each tip aims to streamline scriptwriting for maximum impact.