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In this episode of Senayan PR, the host discusses how to create a public relations (PR) plan by introducing the seven essential steps. The importance of having a PR strategy is emphasized, as it serves as a blueprint for various campaigns or projects, whether for the year or smaller initiatives. The PR plan outlines the approach, budget, and evaluation methods for assessing success at the project's conclusion. The host intends to guide viewers through the steps of developing a PR plan while sharing tips and secrets along the way.