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In this video tutorial, the speaker discusses writing a business proposal for a commercial cleaning business. However, he admits that he has never created one himself, arguing that for beginners lacking experience, writing a proposal may be unrealistic. He shares his own entrepreneurial background, having owned multiple businesses, some of which he sold, and is currently running a successful enterprise nearing $7 million in revenue. Additionally, the speaker is starting a coaching business aimed at helping small janitorial companies secure their first contracts. Though he questions the necessity of a written plan, he emphasizes the importance of self-reflection and asking pertinent questions during the business planning process.