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Proposals are crucial for attracting more photography clients, and this video tutorial provides a step-by-step guide to creating an effective proposal and contract. The presenter shares a successful proposal template used to secure over 50 product photography clients during the pandemic. This guidance is beneficial not only for photographers but also for anyone in a service-based business. The video emphasizes that a contract is essential for finalizing any project or deal, as a signed proposal solidifies the client relationship. Ultimately, a well-crafted proposal is a vital component of the sales process, ensuring that verbal agreements lead to actual commitments.