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Writing engineering proposals can be challenging, as engineers often lack formal training in this skill. While engineering calculations are taught in school, success in consulting engineering often hinges on crafting successful proposals for career advancement. In a recent engineering management video, Matt Handel, author of "Proposal Development Secrets," shares insights on improving proposal writing. He offers a key question to ask internally during the proposal process, which he describes as the "million dollar question," aimed at enhancing the chances of winning contracts. Matt's advice focuses on refining proposal strategies to better serve clients and secure opportunities.