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About a year ago, Gmail updated its promotions tab, allowing marketers to highlight key parts of their emails. Annotations are a feature that enables this by showcasing important information in the promotions tab on mobile devices. Currently, annotations are displayed for top deals and can include the company logo, name, subject, deal details, discount code, and expiration date. The sender logo can be set in Gmail settings for individual annotations or all campaigns. Even with an existing sender name, Gmail generates a new header, so it’s advisable to use a name closely associated with your brand. Additionally, create a concise subject line that clearly conveys the email's content.