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A creative brief is a strategic one to two-page document used by marketing teams, ad agencies, and freelancers to define the scope, goals, and requirements of a creative deliverable. It captures the vision, voice, and target audience, offering more clarity than a standard project brief. While personal projects may allow for artistic freedom, corporate campaigns require clear understanding to avoid misalignment, stress, and additional costs. A well-defined creative brief helps teams produce high-quality work with fewer revisions by aligning client goals and expectations with the creative team.
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