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In this video, Rene Marquez from Neon Tiger Media discusses the importance of ensuring that a chosen business name is available before investing in branding and marketing. He highlights common pitfalls, such as selecting a trademarked name or settling for an undesirable social media handle. To avoid these issues, he presents three tools for checking name availability. The first tool mentioned is the USPTO.gov, the federal government's trademark search directory, where users can enter their desired business name to check if it is trademarked. Marquez encourages small businesses, entrepreneurs, and side hustlers to navigate the digital landscape carefully to avoid getting "lost in the sauce."
