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In this week's Consulting Business School session, the focus is on creating effective client proposals and presentations, a topic frequently requested by viewers. A key aspect of a consulting business is the ability to write high-quality, winning proposals. The dynamics of client relationships can vary; some consultants may find themselves in non-competitive situations where clients directly request help, allowing for straightforward proposal writing. However, in larger projects, competition is common as companies often seek proposals from multiple consulting firms through a tender process. Therefore, the ability to craft compelling proposals remains crucial for all consultants, regardless of their experience level.