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In the tutorial, Steve Hansen, co-founder of the company, discusses essential elements to include in a commercial cleaning proposal. He emphasizes that every proposal should contain the following components: a cover letter, a scope of work, a service agreement, testimonials, and references. These elements are fundamental for any proposal. Additionally, Hansen notes that proposals should typically be tailored based on the request for proposal (RFP), which may specify particular requirements such as including an executive summary. Understanding the client's needs from their RFP is crucial in crafting a successful proposal.