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In this video, Julie from Book Launchers discusses the role of press releases in book marketing, especially for book launches. While they typically provide a headline, quote, and book details, their effectiveness in today's media landscape is questioned. Julie emphasizes the importance of press releases for gaining media attention and highlights their historical significance in the 1990s. She introduces her company as a professional self-publishing team that aids authors in writing, publishing, and promoting nonfiction books to enhance their impact, grow their brand, and increase profits, all while retaining rights and royalties.