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In the video, the speaker explores the potential of becoming a press release writer and generating income online by offering these services. They discuss what makes an effective press release and provide examples that have succeeded on major news release networks. From 2011 to 2021, the speaker operated a content writing agency, completing 40,000 projects for over 5,000 clients, including over 3,000 press releases priced at $199 each, amounting to $597,000 in revenue. The speaker explains how they established internal guidelines to create successful press releases, which were used to train individuals with journalism and communications backgrounds into effective press release writers.