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To establish a formal agreement with an ad agency, it's crucial to ensure that your terms and conditions are clearly documented. Download the branded ad agency agreement template and customize it in Microsoft Word. This template helps outline the roles and responsibilities of both the ad agency and your company, as well as document terms and conditions, specify services provided, define fees, terms of payment, duration, and more. Use legal language to set clear expectations within the agreement. After customizing, seek legal counsel to review and finalize the document. To access the template, click the link in the description, then on the tools page, and click the orange download button. If you're not a member, create a Demand Metric account to access this resource and other marketing tools.