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Michael Bierut, a renowned graphic designer, is ambivalent about logos, believing they are overrated. Logos serve as the face of a company, needing to be effective at all sizes. There are three main types of logos: Wordmarks, Pictorals, and Abstracts. Wordmarks, like the Google logo, are easily recognizable. Pictoral logos function as rebuses, representing the company's name through images. Abstract logos, like Nike's swoosh, are more conceptual in design.
