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text provides an insight into the perspective of graphic designer Michael Bierut on logos. He believes logos are often overrated and expresses ambivalence towards them. Logos are defined as the face of a company and must work at all sizes. There are three specific types of logos, including Wordmarks which are the most familiar, and Pictorial logos which function as a kind of rebus. The text also mentions examples of well-known logos like Google and Coca-Cola.
