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Mark Trademan, TMIN News Anchor, discusses the importance of updating the USPTO on ownership changes of trademarks, especially for businesses that have changed names, entity types, or ownership. He outlines that such changes must be communicated if there's a live federal trademark application or registration. The ownership change refers to any alteration in the legal entity owning the trademark, which can vary from a name change to an entire business assignment. Trademan emphasizes the necessity of maintaining accurate ownership information with the USPTO, leading into a discussion of three common types of changes.