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In this video tutorial, Georgie from Water Bear shares her expertise on effectively sending out press releases for radio promotion. She emphasizes the importance of targeting the right audience before sending your press release. Georgie highlights how crucial it is to identify relevant shows, stations, and presenters that align with your music genre to increase the chances of your release being picked up. This advice builds on her previous video about creating press releases, which viewers can find linked in the description. She draws from her experience in radio and as a plugger to provide insight into successful artist promotion.