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In Episode 13 of Spot-On Patient Acquisition, Jason Tuschman discusses the importance of real-time patient surveys as a crucial tool for enhancing practice value. He highlights that online surveys can yield a response rate of 12 to 15 percent, providing valuable feedback from every hundred patients surveyed. Tuschman emphasizes using marketing automation and software to effectively distribute these surveys via email immediately after a patient's consultation. He positions these surveys as an underutilized opportunity for practices to gather insights and drive improvements.