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The partnership strategy focuses on identifying experts within various verticals who understand how to effectively apply the technology to enhance customer experiences. The speaker, a CEO and graduate of the Mars incubator, has experience in mentorship and insights on partnerships and negotiations. The discussion covers the company's background, the decision to pursue a licensing model from the onset, and key concepts relevant to their approach. The company, Exercise Interactive, has developed sensor technology for touchless 3D and gesture control, which they license to manufacturers, thereby depending significantly on partnerships, as they do not produce their own end products.