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The video discusses the distinction between intellectual property ownership and licensing in agreements. It emphasizes that ownership, often referred to as "work for hire," involves transferring all rights and control of the intellectual property to another party. To do this, specific language should be included in the agreement to clearly assign ownership. Conversely, licensing allows the original creator to retain rights while permitting another party to use the intellectual property under defined terms. The video aims to clarify these concepts, highlighting the importance of understanding how intellectual property can change hands through ownership or licensing.