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Voiceover: In this video, Im going to talk about the Incentive Theory. And hopefully, clarify a few points that may be confusing. So the Incentive Theory states, that a reward, tangible or intangible, is presented after the occurrence of an action. With the intention of causing the behavior to occur again, and this is done by associating a positive meaning to the behavior. Now remember, thats the key point. Positive meaning to the behavior. For example, the incentive for performing well at work is getting a promotion. Or an added benefit as a reward or maybe even something intangible like job satisfaction and pride of accomplishment. The incentive for an NFL player or even a team to practice hard and win games during the season is winning the Super Bowl and being recognized as champions in the end. An incentive for getting good grades and being a well-rounded high school student is getting a scholarship reward to college. So studies have shown if the reward is given immediately, the