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In this tutorial, the focus is on finders fees and how to profit from them. The speaker emphasizes that generating work is the challenging part, while finding someone to execute the work is easier. Finders fees are defined as payments for referring clients or projects to others, typically agreed upon as a percentage of the billable fees. An example is given where the speaker, having a celebrity chef as a client needing PR services, arranges a deal with a PR consultant to receive a portion of the fees paid for the work done. This illustrates how facilitating connections can yield financial rewards.