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Writing engineering proposals can be challenging, as engineers often lack formal training in proposal writing, being more focused on engineering calculations. Winning proposals is crucial for career advancement in consulting engineering. In this video, Matt Handel, author of "Proposal Development Secrets," offers valuable insights for improving proposal writing. He introduces the "million dollar question"—a key internal inquiry to focus on when crafting proposals. This question can significantly enhance the chances of winning contracts, potentially leading to multi-million or even billion-dollar opportunities. Tune in for actionable advice on developing strong proposals for clients.