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In this video, Simon from The Contract Company discusses the essential clause that every distributor should seek in a distribution agreement: exclusivity. This clause grants the distributor the sole right to distribute goods from a supplier in a specified region. The rationale behind wanting exclusivity is that it protects the distributor's investment in marketing and represents a commitment to promoting the brand or product effectively without competition from other distributors, including the supplier. Overall, securing exclusivity ensures that the distributor retains a unique position in the market for the goods they represent.