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To ensure customers feel heard and valued, businesses should implement customer feedback surveys. These surveys provide insights into customer opinions and help identify the happiest customers, which can be leveraged to attract new clients. HubSpot's customer feedback software, included in Service Hub Professional and above, features standard surveys like Net Promoter Score, Customer Effort Score, and Customer Satisfaction. If these don't fit, custom surveys can be created. The diverse survey options allow businesses to measure customer loyalty and satisfaction at various touch points. All collected data is compiled into dashboards for analysis, highlighting strengths, areas needing improvement, and how customer happiness compares to industry standards.