Transform your daily workflows and Alter Creative Brief

Aug 6th, 2022
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Simple guide on the way to Alter Creative Brief

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How to Alter Creative Brief

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(upbeat music) - A creative brief is a one to two page strategic document used by in-house marketing teams, ad agencies, and freelancers to clearly define the scope, goals, and requirements of a creative deliverable. It goes beyond the standard project brief by capturing the vision, voice, and target audience of a brand or campaign for writers, designers, and video teams assigned to the project. Free artistic reign may work fine for personal creative projects, but if youre delivering corporate campaigns or client projects, clarity is everything. If your creative team doesnt understand the who, what, and why behind a project, theyre more likely to miss the mark. That creates unnecessary stress and frustration, and adds more time and money to the project, and nobody wants that. A clearly defined creative brief enables your team to deliver high quality work with fewer rounds of revisions. By aligning your clients goals and expectations with the people doing the creative work, deliver

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7 Key Elements to A Professional Creative Brief Needs of the Client. The team needs to understand the requirements of the client. Market and Audience Demographics. The Scope of the Project. Competitor Analysis. Business Brand. Deliverables. Deadlines.
When a Brief Is Too Long. The key to creativity is to find simplicity in complexityyet too many briefs are complicated and overwrought. A multi-page brief crammed with charts, bullet points, and dense business-speak dulls imagination rather than igniting it.
A creative brief usually includes: A brand or project statement. Key objectives/challenges. Target audience.
How to Write a Creative Brief Decide on a name for the project. Write about the brand and summarize the projects background. Highlight the project objective. Describe the target audience. Interpret the competitive landscape. Prepare the key message. Choose the key consumer benefit. Select an attitude.
A creative brief contains project details including: Project purpose. Objectives. Requirements. Messaging. Demographics. Deadlines.
10 Key Elements of a Successful Creative Brief Describe your company. Summarize the project. Explain your objectives. Define your target audience. Outline the deliverables you need. Identify your competition. Include details on the tone, message, and style. Provide the timing.

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