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Press releases are commonly included in book marketing packages to promote book launches. These typically feature a headline, a quote, and details about the book. While they may seem appealing for gaining media attention, their actual usefulness for authors is questionable. In this video tutorial by Julie the Book Broad from Book Launchers, she discusses the role of press releases in book marketing. Book Launchers aids authors in writing, publishing, and promoting nonfiction books, focusing on maximizing impact, branding, and revenue while ensuring authors retain all rights and royalties. The relevance of press releases has diminished since the 1990s when they were essential for media engagement.