Adjust table in the Creative Brief

Aug 6th, 2022
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How to adjust table in the Creative Brief

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let me show you how to write a creative brief with an example from hinge my name is julian cole a strategy trainer and consultant to leading brands like facebook uber apple and disney on this channel i want to help you master the fundamentals of strategy im going to show you how to use the creative brief format of the get who to buy the brief formula is great because it follows the one rule of creative briefs be brief its a fill in the blanks type format with four key pieces the get the consumer target the who the consumer problem the two the consumer goal the buy the single-minded proposition so lets look at the spot for dating app hinge and then break down the brief [Music] hinge wants you to meet someone great even if it kills us [Music] because when you find the real thing you wont need us anymore which is kind of the point [Music] hinge the dating app designed to be deleted so the target was young millennials in capital cities the problem for this audience was that they saw da

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How to break down a brief Step 1: Five minutes. Take that brief in hand, and get a highlighter ready. Step 2: Two minutes. Now you have your 16 words, really think again about what the crucial points are. Step 3: One minute. Youve got it down to the bare bones now, right? Step 4: One minute. What next?
Sure, its not as detailed or as fancy as youd get from a big marketing agency for a huge campaign. But a brief isnt designed to impress its designed to do the job. The creative brief template described here includes the main elements a creative brief needs to address: the objective, the audience and the message.
Elements in a brief An overview of the objectives and background for the campaign. A brief brand statement. Challenges that the agency plans to resolve with the campaign. Demographics about the target audience. Primary competitors of the company. Brief message that explains market positioning and the brands values.
Your deliverables are the specific items that you plan to create. A creative brief might have one deliverable, especially if its a large piece of content, such as an ebook, or several.
How to write a powerful design brief in 9 easy steps Start with an overview of the business. Cover the scope. Define the audience. Understand the competition. Set specific goals. Take inventory of what you already have. Set the schedule. Determine the budget.
Essential elements of a creative brief Title and description. Goals and objectives. Audience. Messaging and tone. Assets and deliverables. Stakeholders. Budget. Timeline.
Simplify the brief One method of distilling your brief is the Get To By scenario. Think about who you want to get to do something, what you want them to do, and how youre going to manage it. Another ten-minute method is to take your first five minutes distilling your brief into sixteen words.
It maps out the who, what, when, where, why, and how of your initiatives. Typically, the creative brief is a short documentno more than a few pagesthat summarizes the goals of the project, the company mission, and the parameters such as the budget and timeline.

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