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hey have you ever wondered if you are pricing correctly in your dog grooming business remember the goal of pricing is to make sure that you are maximizing your profits you need to stop leaving money on the table and that is what were going to talk about today most dog groomers basically price to fit their competition they try to match the competition they also oftentimes will undervalue their services and they fail to account for all costs and expenses when setting the prices and this leads to lower profits in the business lets take a look at each one when it comes to competition it ends up creating a race to the bottom you want to beat them so you lower your prices and then they lower theirs then you lower you theirs and then pretty soon you just keep eroding away all the profit that you have because the costs stay the same and what you have to spend to keep the business going stays the same so definitely dont get into a race to the bottom with your competition it never benefits yo