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lets first start with the bidding strategies that are not focused around revenue and the ones that i call vanity bidding strategies to find out when you should use them and what they even do so were going to start with maximize clicks and target impression share so starting off with maximize clicks is an automated strategy that allows google to focus your budget on getting as many clicks as possible so you have your budget and google knows how much your budget is and theyre basically going to adjust bids at the point of auction to maximize the amount of clicks generated from your ads so its a strategy that can generate as maximum amount of traffic from your campaigns so what are the advantages of maximized clicks so you have i guess a lot of high traffic comes to your website so if you have a maximized clicks strategy youre going to generate a lot of traffic youre going to maximize how much traffic you generate and of course what you can also do as an additional setting in this c
