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In this video tutorial, Mel introduces a free social media proposal template designed to enhance the effectiveness of social media management pitches. Aimed at beginners and experienced professionals alike, the video emphasizes the importance of a well-crafted portfolio to attract and convert clients. Mel shares insights from her successful experience running a multi-six figure social media agency and offers guidance on what to include in the proposal after a discovery call with potential clients. The tutorial promises a detailed walkthrough of customizing the proposal template, ensuring viewers have all the tools necessary to secure their next social media management client.