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In this video tutorial, the presenter demonstrates how to create a web design proposal from scratch using a template that has been effective for their successful freelancing business. Key topics covered include the components of an effective proposal, the process of sending it, and securing a signature. The tutorial suggests utilizing existing proposal templates from a client manager for convenience, but outlines steps for custom creation: obtaining a clear client brief, writing the proposal, sending it out, and following up. Important questions to ask clients for a thorough brief include their business focus, target market, desired visitor actions, unique selling points, customer value, and current marketing strategies.
