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In this video, Alex from the Copy Posse shares insights from a recent launch, providing a behind-the-scenes look at their launch strategies. He invites newcomers to subscribe for valuable content on copywriting, marketing, branding, and entrepreneurship. The video builds on a previous discussion about social selling, highlighting how brands typically promote their offers on social media from fall to spring. Alex emphasizes the importance of these tactics in achieving successful product launches and encourages viewers to stay tuned for more tips and details on launching effectively.