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In this episode of Senayan PR, the host addresses how to create a public relations (PR) plan, responding to viewer inquiries. The importance of having a PR plan is emphasized, particularly for campaigns, annual strategies, or small projects. The plan serves as a blueprint detailing objectives, methods, budget requirements, and evaluation processes. The host introduces the concept of the "seven steps" necessary for formulating an effective PR plan and hints at some valuable insights and strategies to be shared throughout the tutorial. The session is framed as a practical workshop for developing skills in public relations planning.
