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- If youre new to online advertising, all the options available to you can quickly become super overwhelming. But if youre a small business or a digital marketer looking to quickly impact your leads and sales, theres no better method than pay-per-click ads, otherwise known as PPC. Part of what makes PPC ads so appealing is that you only have to pay for an ad when the user clicks on the ad. The amount you pay for those clicks is referred to as CPC or cost per click. The goal of any PPC ad is to get the most clicks for the lowest CPC. Try saying that five times fast, you know what Im saying? To help you keep those CPCs low, we recruited one of HubSpots in-house pay-per-click experts, Dominic Taguinod. First, we asked him to explain why PPC ads are great for first-time online advertisers. He said, PPC campaigns allow you to precisely target your audience and place a message in front of them. Its one of the easiest ways to get your brand in front of the right people, as long as you