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In this video tutorial, the instructor demonstrates how to create a gift certificate for a photography business using Canva. The process begins with opening Canva and searching for "photography gift certificate" to find customizable templates. Users can apply filters to refine their design choices or start from scratch by selecting the "create a design" button and setting custom dimensions. Once a template or blank canvas is opened, users can customize the gift certificate according to their design preferences, including utilizing their brand kit for a cohesive look. The video emphasizes using gift certificates as a marketing tool to offer discounts and promotions.