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[Music] selling gift certificates during key times of the year can really explode your practices profitability even the smallest discount can increase sales dramatically Inter promotions they make creating and selling discounted gift certificates a breeze massage book lets you sell gift certificates by service or you can create custom ones for any dollar amount that youd like when you run a promotion on a gift certificate the purchaser will pay the discounted rate but the recipients gift will still be valued at the full amount when they come in to redeem it for service both gift certificates and promotions are created under the marketing section of your business today were going to be creating a single promotion for two different custom gift certificates that way our clients will have some flexibility when theyre purchasing this promo were selling a $75 one for $60 and a $100 one for $75 right now weve already got a $75 custom gift certificate available for purchase so well just