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In the previous video, we met Joe, a vegan who avoids meat and animal products. He works at Pilla and realizes the challenge of finding vegan lunch options, often resorting to preparing his own meals. This sparked an idea for a vegan restaurant in Pilla. Joe plans to assess demand and potential profitability for his concept. He starts by defining his target customers, focusing on vegans living or working in the area. By narrowing down his initial customer specification, Joe aims to identify others who share his lunch dilemma. This approach will facilitate the next steps in developing his restaurant idea, with the possibility of expanding the audience later.
