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Inbound marketing is a methodology increasingly adopted by companies to attract, convert, sell, and retain customers through the right content at the right time. It consists of four key stages designed to create a comprehensive strategy. This approach utilizes non-intrusive advertising and digital marketing to engage users from the start of their buying journey to the final sale. The primary objective is to attract the ideal customer, or buyer persona, by producing valuable content that is personalized and supports them through each stage of the buying process. This ensures that businesses remain present throughout the customer journey.
