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In this video tutorial, Henry explains how to create a go-to-market strategy using a real product example. He defines a go-to-market strategy as a plan for delivering a product to target customers through appropriate channels, which should follow the positioning and messaging process. The strategy consists of three stages: pre-launch, launch, and post-launch. During pre-launch, the objective is to build awareness and credibility by educating the target market, which helps in beta testing and generating word-of-mouth. The launch stage focuses on driving user adoption through organic announcements and paid advertising. Finally, in the post-launch stage, the aim is to optimize and scale the channels.
