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In this video tutorial, the presenter explains how to create a web design proposal from scratch, using a template they employ in their successful freelancing business. Key topics covered include creating an effective proposal, its essential components, and the process of sending it and obtaining signatures. The simplest approach is to use an existing template from client management software, but if starting from scratch, the presenter recommends following specific steps: obtain a clear client brief, write the proposal, send it, and follow up. To gather a client brief, important questions to ask include details about the client's business, target market, desired visitor actions, unique selling points, customer worth, and current marketing strategies.