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In this video, the presenter explains how to create a copywriting portfolio to attract clients and potentially earn $3,000 per month. Prospective clients often request to see a portfolio, and effectively addressing this can lead to closing more clients and charging higher rates due to perceived value. The video highlights the importance of distinguishing between two types of portfolios: work portfolios showcasing completed projects for previous clients and practice portfolios consisting of personal writing samples. The presenter emphasizes following the video through to the end, where free templates for building a master copywriting portfolio will be provided.