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In this tutorial from Agency Academy, Malin discusses the importance of thorough questioning during Discovery meetings for branding projects. She highlights the challenges creatives often face, such as clients changing their company names, target audiences, or decision-makers midway through projects. These unexpected changes can lead to scope creep, increased costs, and delays, requiring modifications that may conflict with other commitments. To avoid these frustrating scenarios, Malin emphasizes the necessity of gathering comprehensive information from clients at the outset to ensure a smoother branding process and mitigate the risk of complications later on.
