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In this video tutorial, the presenter demonstrates how to create a web design proposal from scratch, using a template from their successful freelancing business. Key points include: creating an effective proposal, the components of a proposal, and the process of sending it for signature. The video suggests utilizing an existing proposal template from client management software, but also outlines a step-by-step approach for creating one from scratch. This involves obtaining a clear client brief by asking specific questions about the client's business, target market, desired website actions, competitive uniqueness, customer value, and current client acquisition methods.