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- For most of us, once weve created our social media pages and profiles, we mostly just set it and forget it. We focus most of our time and energy on creating content and growing our following. While theres nothing wrong with this, theres also a little merit in doing some cleanup, especially when you want to make your pages look more professional and presentable to your growing audience. In todays video, Ill help you get your social media profiles optimized, and with this checklist, it shouldnt even take more than an hour of your time. But before you begin, I also recommend you perform a social media audit. This will give you an idea of how wide and deep your social media presence is, where you can improve while optimizing your page, and at the same time, give you a clear picture of how far youve come. If you want to do a social media audit of your own but dont know where to start, check out my free social media audit template in the description below. If youve already done th