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In this video, Mike Mancini, a Google Ads agency owner with nine years of experience, outlines the onboarding process for new clients. The goal is to gather all necessary information for setting up the campaign in one go, minimizing the need for follow-up communication. After the initial onboarding, the agency will only reach out before launching the campaign to address any final questions and set client expectations. The onboarding process utilizes a straightforward spreadsheet, which Mike will detail step by step. This method ensures that everything discussed during the sales call is addressed before proceeding to the next phase.
