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In the previous video, we met Joe, a vegan who avoids animal products and works at Pilla. He realizes that the only vegan lunch option in the area is preparing his own meals, which can be inconvenient. This leads him to consider opening a vegan restaurant in Pilla. To explore this idea, he forms a lean canvas, starting with the name "Vegan Restaurant in Pila." He identifies his target customers as vegans, particularly those who live or work in Pilla. Joe emphasizes the importance of confirming that others share his lunch challenges, as maintaining a focused customer definition will streamline subsequent steps while allowing for audience expansion later.
