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In this tutorial, Warwick Brown discusses how to create an effective one-page account plan, designed for busy Account Managers. He emphasizes the account plan's role as a guiding tool, akin to a compass or North Star, that outlines a client's current status, future goals, and the strategies to bridge that gap. The account plan helps identify client objectives, necessary actions, revenue opportunities, and potential risks, ultimately aiming to enhance client relationships and drive growth. Brown aims to deliver concise, impactful guidance for crafting an actionable account plan.
