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Inbound marketing is a methodology increasingly adopted by companies to attract, convert, sell, and retain customers through relevant content delivered at the right time. This video tutorial outlines the four stages of inbound marketing, aiming to help viewers create a comprehensive strategy. For beginners, it provides a brief overview of inbound marketing, which utilizes non-intrusive advertising and digital marketing techniques to engage users from the initial stages of the buying process through to the final sale. The goal is to draw in your ideal customer, or buyer persona, by offering valuable and personalized content that guides them through each stage of their purchasing journey.