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In this video tutorial, Chelsea from Event Planning Comm explains how to write a proposal for event planning. She emphasizes the importance of having a one-on-one conversation with the client as the first step in the booking process. During this hour-long discussion, planners should gather crucial logistical details such as the type of event, date, venue, expected attendance, and demographic information. Additionally, it's vital to explore the creative aspects, including themes, colors, and preferences for food or music. Taking detailed notes during this initial consultation is essential for crafting an effective proposal later on.